For purity. For everyone.
A complete series of hair-, body- and hand care for EVERY. body. Any body, at any age, with any colour and with whatever belief. A series that radiates purity and that does not make it more difficult that it has to be. It is diversity at its core. A series that does not pay favours. That includes everyone.
The full range of Pure Basic
A conscious choice to embrace everyone with a series that is skin-friendly. Family-friendly. A series that consists of product for hands, body, and hair. See the entire series here.
Our certifications
For hands…
A gentle cleanse and a nourishing lotion for your hands. Perfume-free and certified organic to give you and your family a hand care solution that is as mild as possible. Formulated with gentle ingredients, and as few of the as possible, to make things less complicated.
see products
… body …
A moisturising wash and a nourishing lotion for all the bodies in your family. The Pure Basic products are formulated with few skin-hero ingredients to make sure that it is suitable for the entire family. Even babies. Want to cut down on products, this is your solution.
see product
… and hair.
Soft, smooth, and easy-to-detangle hair with perfume-free and certified organic hair care? Our shampoo and conditioner allow you to cut down on ingredients without ever compromising your hair care routine. It is hair friendly. And family friendly.
see product
Explore the full Pure Basic series
see products